These brilliantly cool Gibson guitars have been customized by 12 of the finest artists from Brazil and the UK in aid of The ABC Trust in an effort to help raise funds and awareness for Brazil’s most vulnerable children.
The project is called ‘A Força da Rua’ which means ‘Force of the Street’ and has brought 12 exclusive contemporary street artists together, including Pure Evil (uk), D*Face (uk), Calma (Bra), Tinho (Bra) and Remi/Rough (uk).
Gibson guitars have donated 12 of their most iconic guitars for the cause and these will be exhibited at an east London show and be sold at a high profile charity art auction at the Cuckoo Club in Central London.
The ABC Trust educates through art and cultural projects in child centers and projects in Brazil. What a lovely way to show and share artistic inspiration with kids.
The artists involved are: D*Face, Kid Acne, Inkie, Remi/Rough, Will Barras, Pure Evil, Speto, Ramon Martins, Calma, Titi Freak, Daniel Melim and Tinho.
What's Driving This Trend
- Customized Charity Art
- Disruptive innovation opportunity: exploring new ways to use art to raise funds and awareness for social causes.
- Collaborations Between Artists and Brands
- Disruptive innovation opportunity: creating unique collaborations between artists and brands to promote social initiatives.
- Art-based Education Programs
- Disruptive innovation opportunity: developing innovative educational programs that use art and cultural projects to inspire and educate children.
Who This Affects Most
- Art Auctions
- Disruptive innovation opportunity: incorporating charitable causes into art auctions to attract a wider audience and increase participation.
- Music Instrument Manufacturing
- Disruptive innovation opportunity: partnering with artists and charities to create customized instruments that support social causes.
- Nonprofit Organizations
- Disruptive innovation opportunity: integrating art and cultural projects into educational programs to enhance learning and promote social development in vulnerable communities.
