Bummed that you didn't catch the first iPhone wave? Don't worry, you can catch the wave of your choice with an iPhone customized to your color specifications. Send the company your current phone, and they will change the colors for you, or order one directly from the company. Awesome concept brought to you by ColorWare.
Implications - In a world that has become accustomed to mass marketing, there is the desire of people to break out from the mold. When it seems that everybody has the exact same gadgets and clothing, people try to find a way to separate from the majority. Accessories that are able to change the look of items from uniform to individual will be welcomed with open arms.