The North Face Japan is allowing consumers to customize winter coats using its signature 141 Customs program. Personalization is important in the fashion choices of most consumers, as many are looking for clothes that serve as a reflection of themselves. The north face is helping to further this concept, by making personalization accessible to the masses.
Launched in 2019, the 141 Customs program allows people to print their own design or colorway onto a North Face silhouette. Now, people can continue the customization process, but they're able to choose from multiple silhouettes. The coats can be re-imagined through this process, offering something entirely unique to the wearer while still leveraging the brand's classic materials of GORE-TEX, fleece and mesh.
Image Credit: Goldwin