Children's footwear brand Fayvel recently released a customizable sneaker range that is sold with a sticker kit that encourages self expression. Allowing kids to get creative, these customizable sneakers come in a variety of fun colors for both boys and girls and are sold with a versatile pack of interchangeable adornments.
These include soccer ball, dolphin and unicorn stickers among other graphics that are meant to represent a child's personal sense of style or their diverse interests. Fayvel designer Erin Slater drew inspiration from her childhood sticker collection when creating this customizable footwear concept.
Keeping in tune with the artisanal maker culture of today, these sneakers encourage kids to express themselves through a DIY medium. While competing footwear brands offer online customization services, this concept is more hands-on and nostalgic in its overall approach.
Key Themes Behind This Trend
- Customizable Footwear
- Disruptive innovation opportunities: Developing customizable footwear options for adults that allow for self-expression and personalization.
- DIY Fashion
- Disruptive innovation opportunities: Creating DIY fashion kits for adults that allow them to customize and personalize their clothing.
- Nostalgic Design
- Disruptive innovation opportunities: Incorporating nostalgic design elements into modern products to evoke feelings of nostalgia and emotional connection.
Where This Applies
- Children's Footwear
- Disruptive innovation opportunities: Creating customizable footwear options for kids that allow them to engage in self-expression and personalization.
- Fashion Accessories
- Disruptive innovation opportunities: Developing customizable fashion accessories such as bags, hats, and jewelry that allow for self-expression and personalization.
- Artisanal Products
- Disruptive innovation opportunities: Incorporating artisanal design techniques into mass-produced products to create unique and personalized items.
