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Complaining Acoustics

This 'United Breaks Guitars' Video Will Guarantee a Few Laughs

— September 20, 2010 — Pop Culture
The featured 'United Breaks Guitars' video proves that customer complaints are a part of business that must be dealt with immediately. Bad reviews travel faster than positive ones, so in many cases, a company will do their best to resolve the issue.

Singing the different wrong-doings of the airline company, this 'United Breaks Guitars' video is an interesting example of these complaints going viral as it's broadcasted on the Internet.

Implications - One of the reasons this video is so incredibly watchable is the 'United Breaks Guitars' video is a strong example of corporate protest created by a consumer. By putting this negative but funny viral video on the Internet, the consumer takes the PR power away from the corporation and puts it in the hands of the people.
Trend Themes
1. Customer Complaints - Opportunity for businesses to address and resolve customer complaints in a timely manner to prevent negative reviews and viral backlash.
2. Viral Videos - Potential for consumers to create and share humorous or critical videos that can quickly gain widespread attention and impact a company's reputation.
3. Consumer Activism - Emerging trend of consumers using the internet and social media platforms to voice their grievances and hold corporations accountable for their actions.
Industry Implications
1. Customer Service - Opportunity for customer service departments to enhance complaint handling processes and respond effectively to customer issues.
2. Online Reputation Management - Growing need for businesses to proactively manage and monitor their online reputation to mitigate the impact of negative viral videos.
3. Social Media and Digital Marketing - Importance of leveraging social media and digital marketing strategies to address customer concerns and promote positive brand experiences.
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