The featured 'United Breaks Guitars' video proves that customer complaints are a part of business that must be dealt with immediately. Bad reviews travel faster than positive ones, so in many cases, a company will do their best to resolve the issue.
Singing the different wrong-doings of the airline company, this 'United Breaks Guitars' video is an interesting example of these complaints going viral as it's broadcasted on the Internet.
Implications - One of the reasons this video is so incredibly watchable is the 'United Breaks Guitars' video is a strong example of corporate protest created by a consumer. By putting this negative but funny viral video on the Internet, the consumer takes the PR power away from the corporation and puts it in the hands of the people.