If you're a Stormtrooper and can't get your hands on one of the Empire's battle ships, I guess this custom Stormtrooper Cruiser will have to suffice. Crafted by the hardcore and talented Star Wars fan Dee Troy, the custom Stormtrooper Cruiser is a bicycle which has been outfitted with all the iconic Stormtrooper motifs, from their gas mask-like helmet to their all white plated armor.
My favorite aspect of the custom Stormtrooper Cruiser is probably its frame, which features impeccable detailing that would not look out of place on the actual set of Star Wars.
Implications - Consumers enjoy customizing their items with pop culture references because they associate expressing their fan appreciation for a particular franchise with expressing a unique aspect of their identity. Corporations may consider offering consumers customization services as a way to differ their products from their competitors'.