Tomato soup, toasted cheese 'sammich', chick soup, grilled cheese and baloney. Yum. Comfort foods makes you want to crawl back into your jammies, pull the covers up and watch Friends the rest of the day.
What has this ritual been missing? The perfect serving platter to keep the soup steady and the sandwich from crashing into the soup bowl and getting cheese everyplace but in your mouth.
Worry no more. Help has arrived.
Implications - Consumers are attracted to products that simplify everyday tasks. By combining a novelty item with a more practical functionality, companies can attract buyers who seek products that use imaginative designs to meet their needs.