Minimally Designed Rugged Apparel

The CURLY Fall/Winter 2021 Capsule Readies for Adventures

The CURLY Fall/Winter 2021 season continues to dive into functional designs for the seasons to come. The Japanese fashion label delivers cozy elements with insulated apparel to provide warmth during the lower temperatures. The capsule is made up of high quality materials across the board. The silhouettes are clean as per usual and offers some loosely fitted items as well.

This includes the boxy overshirts, the patchwork sweaters, technical anoraks, coaches jackets, and much more. Many of these invite layering opportunities, with unique cuts for relaxed fits, cropped shapes, and tapered pieces. The tapered pants are offered in a loose cotton jersey or a more structural warm wool to showcase its expertise of working with the more premium fabric material.

Image Credit: CURLY

Functional Cold-weather Apparel
Opportunity to innovate with new materials and designs to provide optimal warmth and comfort in colder climates.
Versatile Layering Pieces
Opportunity to design clothing items that allow for easy layering in varying temperatures and weather conditions.
Minimalist Designs
Opportunity to create simple yet stylish designs that offer a modern aesthetic to outdoor apparel.

Industries Being Reshaped

Fashion
Developing new styles and trends for outdoor apparel that balance fashion and function.
Outdoor Gear
Creating new materials and technologies that offer versatility and durability for outdoor enthusiasts.
Textiles
Developing new fabrics that offer optimal warmth and comfort in colder climates, while maintaining a minimalist design aesthetic.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 21%
Freshness 10%