DevaCurl's Mist of Wonders is Loaded with Benefits for Curls, Coils & Waves
Laura McQuarrie — February 8, 2023 — Fashion
References: devacurl & prnewswire
DevaCurl's Mist of Wonders is a multi-benefit curl spray that was formulated to help waves, curls and coils look their best. The Mist of Wonders Leave-In Instant Multi-Benefit Curl Spray is formulated with DevaCurl's Nutritive-Curl Complex and it boasts 12 benefits for preparing, protecting and priming hair.
According to the brand, "more than 80% of curl consumers [use] a leave-in conditioner in their styling routine" and this new product elevates the ritual with an all-in-one product that moisturizes, softens, detangles, strengthens, provides heat protection, fights frizziness and reduces breakage.
To help curly haired consumers use the product in a conscious way, the brand offers a refillable version of the curl spray product; the eco-friendly pouch provides two or more refills of the curly hair product.
According to the brand, "more than 80% of curl consumers [use] a leave-in conditioner in their styling routine" and this new product elevates the ritual with an all-in-one product that moisturizes, softens, detangles, strengthens, provides heat protection, fights frizziness and reduces breakage.
To help curly haired consumers use the product in a conscious way, the brand offers a refillable version of the curl spray product; the eco-friendly pouch provides two or more refills of the curly hair product.
Trend Themes
1. Multi-benefit Hair Products - The rising trend of multi-benefit hair products is creating opportunities to develop all-in-one haircare solutions that meet the needs of busy consumers.
2. Eco-friendly Haircare - Eco-friendly solutions such as refillable haircare products are growing in popularity, opening opportunities to develop sustainable packaging and refill mechanisms.
3. Curly Haircare - There is a growing trend in the curly haircare market, which creates opportunities to develop specialized products aimed at addressing the needs of consumers with wavy, curly and coiled hair textures.
Industry Implications
1. Personal Care - There are opportunities for personal care brands to expand their line of haircare products by developing multi-benefit haircare solutions that cater to busy consumers.
2. Eco-friendly Packaging - The trend towards eco-friendliness in the haircare industry is creating opportunities to develop sustainable packaging solutions that cater to conscious consumers.
3. Haircare for Curly Hair - The growing trend in the curly haircare market creates opportunities for established or new brands to develop high-quality and specialized haircare products that cater to the needs of consumers with wavy, curly and coiled hair textures.
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