Contortionist Cable Connectors

The Curious Extension Plug Distorts When It's in Use and Warm

Many designers might be unenthused by the prospect of reinventing the power strip, but Youngkwang Cho took up the challenge with quite a bit of imagination. The Curious Extension Plug offers three North American sockets to power your gadgets and different household appliances, but it hasn't been arranged in a rectangle.

The trio of power points surrounds the long central cord that leads to the wall's electrical output. When it isn't in use, the object remains flat against the floor and completely inanimate. However, with at least one appliance hooked up to it, the Curious Extension Plug begins to warp. It twists out of shape as if the currents rushing through it have warmed the plastic into a soft and more fluid state to produce an unusual looking power bar.

Distorting Power Connectors
Designing power connectors that change shape when in use
Imaginative Power Strip Designs
Exploring creative and unconventional designs for power strips
Interactive Power Bar
Creating power bars that visually respond to connected appliances

Industries Being Reshaped

Product Design
Opportunity to innovate in the design of power connectors and strips
Consumer Electronics
Potential for incorporating unique power strip designs into consumer electronic devices
Home Appliances
Integrating interactive and visually engaging power bars into household appliances
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 7%
Freshness 8%