My day has just been made after stumbling across the Cup Size Choir. This new interactive ad from Canadian underwear maker La Senza features lingerie-clad women from A through F that you can control to create your own sexy songs.
La Senza has set up a site where the ladies of the Cup Size Choir lie on beds and say 'la' when clicked. You can create and record your own songs to share with friends or just laugh at how absurd yet sexy a lingerie choir is. Check out the video above to see all of the Cup Size Choir members along with a demo on how to 'conduct' them.
What's Driving This Trend
- Interactive Advertising
- The Cup Size Choir demonstrates the potential for interactive ads that engage users and allow them to create their own content.
- Personalization
- The ability to create and record personalized songs with the Cup Size Choir highlights the demand for customized experiences.
- Sexualization
- The lingerie-clad members of the Cup Size Choir raise questions about the role of sexualization in advertising and media.
Who This Affects Most
- Lingerie
- The Cup Size Choir showcases the potential for innovative marketing campaigns in the lingerie industry.
- Digital Media
- The interactive nature of the Cup Size Choir highlights opportunities for digital media platforms to create engaging and shareable content.
- Advertising
- The Cup Size Choir demonstrates how brands can push boundaries and create attention-grabbing ads that spark conversation.
