Cultural Photo Essays

Fiona Aboud's 'Sikhs in America' Builds Compassionate Understanding

In an effort to gain a better understanding of Sikhism, New York-based photographer Fiona Aboud began a photographic exploration of these widely misunderstood people.

Over the past two years, Fiona has travelled all over the United States, meeting with and photographing Sikhs who are striving to assimilate to American society, while maintaining their cultural traditions.

This enlightening series of photographs effectively showcases Sikhs as an example of how specific cultural groups adapt to the melting pot of modern America, and show that despite living in a society fraught with misguided hate and discrimination, and bent on assimilation, they successfully manage to maintain their religious identity.

Cultural Identity Photography
Opportunity for photographers to create photo essays exploring underrepresented cultural groups and promote understanding.
Multiculturalism in America
Opportunity for businesses to embrace and celebrate diversity, creating a more inclusive workplace and customer base.
Cultural Assimilation in Modern Society
Opportunity for researchers to explore how different cultural groups adapt and maintain their traditions in a changing society.

Sectors Adopting This

Photography
Photographers can explore cultural identity and diversity through photo essays.
Cultural Tourism
Businesses can promote cultural tourism by showcasing underrepresented cultural groups and their unique traditions.
Academia
Researchers can study cultural identity and assimilation trends in modern society to promote understanding and inclusivity.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 10%
Freshness 8%