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Tentacled Beer Chalices

The Cthulhu Tiki Mug Honors H.P. Lovecraft's Cult Classic Short Story

— June 4, 2012 — Lifestyle
Fans of H.P. Lovecraft's stories will surely want to get their hands on the Cthulhu Tiki Mug before supplies run out. The handcrafted design is created by Jonathan "Atari" Chaffin and sculpted by Kristina Lucas Francis.

The piece's official title, 'The Horror in Clay Cthulhu tiki mug,' comes from a chapter in Lovecraft's cult classic short story 'The Call of Cthulhu' where in which the discovery of a clay idol leads to the awakening of a primordial god.

The emerald green of the sculpted mug endows with a antiquated and mystical allure, almost as if the piece itself were an ancient idol. The mug is available through the project's Kickstarter page. Those who donate more than 40 dollars will receive Lovecraft memorabilia such as coasters, t-shirts, pin-ups and more -- a great way to honor the tentacled god.
Trend Themes
1. Tiki Mug Craze - With the popularity of tiki bars on the rise, consumers crave unique and stylized barware like the Cthulhu Tiki Mug.
2. Nostalgic Design - Consumers are embracing designs that harken back to the past, creating a niche for niche products like the Cthulhu Tiki Mug.
3. Fan-made Merchandise - Fan-made merchandise continues to gain momentum with fans excited to support creators making products created by the fans, for the fans like the Cthulhu Tiki Mug.
Industry Implications
1. Craft Beer and Brewery Industry - Craft breweries can create a unique experience for customers by sourcing custom tiki mugs like the Cthulhu Tiki Mug for their beer and taprooms.
2. Tiki and Cocktail Industry - The growing popularity of tiki bars presents an opportunity for barware brands like the Cthulhu Tiki Mug to market themselves to a new audience.
3. Pop Culture Retail Industry - Chances for creators in the Pop Culture Retail Industry to create unique merchandise that connects with fans and build a passionate following like the Cthulhu Tiki Mug.
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