With Michael Jordan's 54th birthday falling on February 17th, Nike's basketball subsidiary that was named after the legend, as well as its fans, have been releasing a number of commemorative models, including a pair of crystal Air Jordan 1s.
Daniel Jacob, a fan of Michael Jordan and a sneaker customizer, adapted the model himself and shared the results on Instagram. The extreme luxuriousness of the crystal Air Jordan 1s caught the attention of the brand and media outlets alike and enabled them to go on display at Art Palm Springs, a museum in California.
Using a black colorway of the popular model, Jacob covered the uppers in 140,000 hand-set crystals, which give the sneakers a glittery appearance.
Key Themes Behind This Trend
- Crystal-covered Footwear
- The trend of adding crystals to footwear for a luxurious look and feel.
- Commemorative Sneakers
- The trend of releasing limited edition sneakers to commemorate special events or anniversaries.
- Sneaker Customization
- The trend of customizing sneakers to create unique and personalized designs.
Where This Applies
- Footwear
- The footwear industry can capitalize on the trend of adding crystals to sneakers and create their own luxurious designs.
- Sports Apparel
- The trend of releasing limited edition sneakers to commemorate special events or anniversaries presents disruptive innovation opportunities for the sports apparel industry.
- Customization Services
- The trend of sneaker customization presents an opportunity for companies to offer customization services for sneakers, allowing customers to create unique designs.
