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Ride Your Beer to the Next Party

 - Jan 16, 2007   Updated: Aug 23 2011
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This cooler hits top speed at 15 mph runs on gas (33cc 2-cycle / 39cc 4-stroke) or Electric (300 and 500 Watt) power motors. Going for $349 to $499, you can attach an extra trailer for a passenger or some more beer! So cruz down to your local liquor store on a hot day and pick up a 24 pack, cause your pimped out ride will keep the beer cool and you even cooler.

Implications - Businesses can benefit from providing customers with ways to perform everyday, mundane tasks in an entertaining manner. Combining functionality and entertainment is a very effective way of garnering audience attention and drawing consumers toward products and services.