Cruise Beverage Launches First-Ever Nitro Infused CBD Drink on Draft
Niko Pajkovic — September 17, 2021 — Lifestyle
References: drinkcruise & bevnet
Cruise Beverage, a Chicago-based brewery specializing in nitro-infused CBD beverages, has announced that it will begin selling its signature product on draft. Thanks to the company's patented nitro infusion process, customers can expect a rich, silky-textured drinking experience that swaps alcohol for CBD, organic green bean caffeine, and natural fruit extracts.
Currently, the brand's popular 'Blissful Blood Orange' will be available in 30l recyclable kegs. Following the success of its 12oz cans, the company has already been able to secure a variety of hospitality partners that are eager to begin serving the brand's signature CBD beverage on draft. “We see the sober curious and non-alcoholic market growing quickly," said Brian Post, the CEO of Cruise Beverage, predicting the rise of CBD-based draft solutions.
In addition to producing a healthy alternative to standard beer, Cruise Beverage has prioritized sustainable production practices, which is why the brand chose to use Uni-Keg's recyclable kegs.
Image Credit: Shutterstock, Cruise Beverage
Currently, the brand's popular 'Blissful Blood Orange' will be available in 30l recyclable kegs. Following the success of its 12oz cans, the company has already been able to secure a variety of hospitality partners that are eager to begin serving the brand's signature CBD beverage on draft. “We see the sober curious and non-alcoholic market growing quickly," said Brian Post, the CEO of Cruise Beverage, predicting the rise of CBD-based draft solutions.
In addition to producing a healthy alternative to standard beer, Cruise Beverage has prioritized sustainable production practices, which is why the brand chose to use Uni-Keg's recyclable kegs.
Image Credit: Shutterstock, Cruise Beverage
Trend Themes
1. Nitro Infused CBD Beverages - The patented nitro infusion process presents an opportunity to explore new flavors and textures of CBD beverages.
2. Cbd-based Draft Solutions - The increasing demand for non-alcoholic beverages presents an opportunity for businesses to create more CBD-based drinks and serve them on draft.
3. Sustainable Production Practices in Beverage Industry - Using Uni-Keg's recyclable kegs presents an opportunity for other companies in the beverage industry to prioritize environmental sustainability in their production practices.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to tap into the growing market of non-alcoholic and CBD-based drinks.
2. Hospitality Industry - With the rising demand for non-alcoholic drinks, the hospitality industry could benefit from offering more CBD-based draft solutions.
3. Sustainable Packaging Industry - The use of Uni-Keg's recyclable kegs in the production of CBD beverages presents an opportunity for sustainable packaging companies to promote their products to the beverage industry.
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