Nike introduces the Crepe Hemp series once again this year in celebration of the Air Max 1 sneaker model and its 35th year anniversary. Diving into its archives, the original shoe was made from a burlap material, accompanied by tan leather details overlaying on top and brown soft suede at the mudguard.
This year, it takes on a very similar theme with a blend of medium brown accented by mint foam, mushroom, and muslin. The Swoosh on the lateral side of the shoe is designed in a bright pop of contrast with aqua blue makeup. It sits on top of a white midsole foundation and gum tonal crepe rubber outsole unit to round out the entire design.
Image Credit: Nike, Ryan Hawkins
Key Themes Behind This Trend
- Archival Fashion
- Bringing back classic designs with modern twists creates disruptive opportunities for fashion brands.
- Sustainable Materials
- Using eco-friendly materials like hemp in fashion is a trend that continues to evolve and create opportunities for sustainable innovation.
- Color Accents
- Adding bold color accents to neutral fashion pieces is a growing trend that can create opportunities for product differentiation.
Where This Applies
- Fashion
- The fashion industry can utilize archival designs and sustainable materials to create innovative, eco-friendly products that appeal to consumers who prioritize sustainability.
- Footwear
- Innovative uses of color and materials in footwear, such as hemp and crepe rubber, create opportunities for companies to stand out in a crowded marketplace.
- Sustainability
- The use of sustainable materials in fashion and footwear is a growing trend that creates opportunities for brands to demonstrate their commitment to the environment and appeal to consumers who prioritize sustainability.
