Oprah Winfrey is the golden child of product marketing. Oprah’s Book Club is guaranteed to launch the most obscure and unknown authors to fame (just ask James Frey). Perhaps one of the most anticipated holiday television specials each year is “Oprah’s Favourite Things."
This year though, Oprah took a different approach. Instead of lavishing her audience with expensive gifts and gadgets like HD refrigerators, laptops, and insanely expensive desserts, she opted for a credit crunch themed special.
Oprah’s Favourite Things theme is 'Things that cost next to nothing'. Imagine you find out that you got tickets to the Favourite Things episode, only to learn that all you’ll walk away with is advice!!
Tyra Banks has taken to a similar format for a holiday special by picking up where Oprah left off with the expensive gifts of cash and gadgets. There was only one catch: the audience participating was required to wear bright red t-shirts that read “UNEMPLOYED”. Nothing like a little public shaming with your free loot.