'Evil Geniuses,' the Seattle-based esports and entertainment organization, has unveiled a new full-service entertainment studio designed to support the brand's 'Creator Collective.' The Creator Collective is the entertainment company's name for its list of content creation-focused and talent-focused partners. This new studio will provide the Creator Collective will all of the tools necessary to create content from start to finish. This includes shooting, editing, post-producing, and writing videos, as well as a staff of professionals to help the creator.
This new studio marks Evil Geniuses' push further into content creation. While the company began as a professional team for the 'League of Legends' competitive game, it has since gone on to build a large community around content, entertainment, and educational videos across several social media platforms.
Image Credit: Evil Geniuses
What Makes This Trend Stand Out
- Content Creator Partnerships
- Companies can create and support partnerships with content creators as a way to expand their reach and build strong relationships with their community.
- Full-service Entertainment Studios
- The rise of full-service entertainment studios offers a convenient and all-in-one solution for creators to bring their ideas to life.
- Esports & Entertainment Crossovers
- The intersection of esports with entertainment presents opportunities for brands to reach new audiences by leveraging the gaming community's dedication to their favorite esports teams and players.
Sectors Adopting This
- Esports
- Esports organizations can expand their offerings beyond competitive gaming by investing in content creation and becoming a full-service entertainment studio, opening up new revenue streams and ways to engage with fans.
- Entertainment
- Entertainment companies can leverage the popularity of esports to reach new audiences and expand their content offerings by partnering with esports organizations and creators.
- Social Media
- Social media platforms can offer additional tools and resources to support content creators, such as full-service studios, in order to attract and retain top talent and drive user engagement on their platforms.
