Creative prints and mismatched patterns dominate the Spring/Summer 2019 collection by contemporary fashion brand BODE. The garments prove to entertain a breezy and lightweight silhouette that is ideal for the warm months. Moreover, the vibrant and busy aesthetic make the offerings exceptionally playful and attention-captivating.
The mismatched creative prints boldly add an artistically poetic quality to the composition. The inspiration behind BODE's Spring/Summer 2019 fashion collection lies in Indo-Canadian heritage. An undoubtedly interesting perspective and topic, designer Emily Bode offers an intimate exploration of "long-time collaborator Aaron Aujila." Striking, noticeable and chic, the exotic patterns add a potent cultural connotation to the collection. While the creative prints are elegantly paired up in BODE's lookbook, the pieces will prove to be fabulous even as stand-alones.
BODE's styles are scheduled to drop in January of 2019.
Photo Credits: Andrew Jacobs
Why This Trend Is Growing
- Creative Prints Dominating Menswear
- BODE's use of bold, mismatched prints proves to be entertaining and artistically poetic, creating opportunities for other brands to play with prints in their own collections.
- Cultural Influences in Fashion
- BODE's Indo-Canadian heritage inspiration creates opportunities for other brands to explore and incorporate cultural influences into their own designs.
- Lightweight, Playful Silhouettes for Warm Months
- BODE's breezy and lightweight silhouettes offer innovative opportunities for other fashion brands to create playful and attention-captivating warm-weather collections.
Industries Being Reshaped
- Fashion Industry
- BODE's collection offers innovation opportunities for fashion brands to incorporate creative and cultural aspects into their own designs.
- Textile Industry
- BODE's use of bold, mismatched prints creates innovation opportunities for textile companies to experiment with new printing methods.
- Marketing Industry
- BODE's use of a culturally-inspired collection creates innovation opportunities for marketers to focus on creating culturally relevant campaigns that attract attention and inspire conversation.
