BODE Utilizes Creative Prints in Its Spring/Summer 2019 Capsule
References: bodenewyork & highsnobiety
Creative prints and mismatched patterns dominate the Spring/Summer 2019 collection by contemporary fashion brand BODE. The garments prove to entertain a breezy and lightweight silhouette that is ideal for the warm months. Moreover, the vibrant and busy aesthetic make the offerings exceptionally playful and attention-captivating.
The mismatched creative prints boldly add an artistically poetic quality to the composition. The inspiration behind BODE's Spring/Summer 2019 fashion collection lies in Indo-Canadian heritage. An undoubtedly interesting perspective and topic, designer Emily Bode offers an intimate exploration of "long-time collaborator Aaron Aujila." Striking, noticeable and chic, the exotic patterns add a potent cultural connotation to the collection. While the creative prints are elegantly paired up in BODE's lookbook, the pieces will prove to be fabulous even as stand-alones.
BODE's styles are scheduled to drop in January of 2019.
Photo Credits: Andrew Jacobs
The mismatched creative prints boldly add an artistically poetic quality to the composition. The inspiration behind BODE's Spring/Summer 2019 fashion collection lies in Indo-Canadian heritage. An undoubtedly interesting perspective and topic, designer Emily Bode offers an intimate exploration of "long-time collaborator Aaron Aujila." Striking, noticeable and chic, the exotic patterns add a potent cultural connotation to the collection. While the creative prints are elegantly paired up in BODE's lookbook, the pieces will prove to be fabulous even as stand-alones.
BODE's styles are scheduled to drop in January of 2019.
Photo Credits: Andrew Jacobs
Trend Themes
1. Creative Prints Dominating Menswear - BODE's use of bold, mismatched prints proves to be entertaining and artistically poetic, creating opportunities for other brands to play with prints in their own collections.
2. Cultural Influences in Fashion - BODE's Indo-Canadian heritage inspiration creates opportunities for other brands to explore and incorporate cultural influences into their own designs.
3. Lightweight, Playful Silhouettes for Warm Months - BODE's breezy and lightweight silhouettes offer innovative opportunities for other fashion brands to create playful and attention-captivating warm-weather collections.
Industry Implications
1. Fashion Industry - BODE's collection offers innovation opportunities for fashion brands to incorporate creative and cultural aspects into their own designs.
2. Textile Industry - BODE's use of bold, mismatched prints creates innovation opportunities for textile companies to experiment with new printing methods.
3. Marketing Industry - BODE's use of a culturally-inspired collection creates innovation opportunities for marketers to focus on creating culturally relevant campaigns that attract attention and inspire conversation.
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