Craig Green and adidas have partnered yet again to debut a stylish orthopaedic shoe. Last year, the designed wowed consumers with his Spring/Summer 2021, which featured a collaborative footwear range with adidas. What was unique about the collection, was that the shoes were both stylish and better fitted to the foot, helping people who deal with pain.
Now, the dup are back with more collaborative footwear efforts, this time retailing a sandal-boot hybrid. The shoe sits on the intersection of comfort and style, boasting a silhouette that's reminiscent of the gladiator-style sandals that were popularized again in recent years. The comfortable and practical shoe extends past the ankle and features a flat footbed for added support.
Image Credit: @AmyGwatkin
What's Driving This Trend
- Orthopaedic Footwear Fashion
- More fashion brands will explore creating stylish and functional orthopaedic footwear.
- Hybrid Sandal-boots
- Creating a hybrid sandal-boot style has potential as a trendy new footwear niche.
- Personalized Comfort
- Footwear companies will focus on creating customizable products to better fit individual needs.
Who This Affects Most
- Fashion
- Fashion brands have an opportunity to disrupt the orthopaedic footwear market by creating fashionable options.
- Footwear
- Footwear companies can innovate by exploring new styles and materials, such as the hybrid sandal-boot.
- Healthcare
- The orthopaedic footwear industry can disrupt the healthcare industry by collaborating with fashion brands to create more fashionable options.
