Craghopper's SS22 Launch Illustrates New Beginnings
Elena Rahman — February 24, 2022 — Fashion
References: craghoppers
Craghopper's SS22 collection, dubbed Sanctuary, comments on the difficulties of the last two years to illustrate how society found sanctuary within the home. The collection also pays homage to the campsite and uses vibrant colors to illustrate new hopeful beginnings.
The capsule collection is layered and textural, showcasing its various combination possibilities. Craghopper's SS22 launch sees additions to its footwear offering. The highly anticipated arrival of the Adflex Boot and Shoe duo features a Vibram sole and a waterproof upper. The shoes boast a highly fashionable silhouette and are available in various eye-catching colorways. In addition, the range is complete with a four-person tent and camping gear. Alongside the new launch, the Unisex Archive Collection returns for a second season.
Image Credit: Craghopper
The capsule collection is layered and textural, showcasing its various combination possibilities. Craghopper's SS22 launch sees additions to its footwear offering. The highly anticipated arrival of the Adflex Boot and Shoe duo features a Vibram sole and a waterproof upper. The shoes boast a highly fashionable silhouette and are available in various eye-catching colorways. In addition, the range is complete with a four-person tent and camping gear. Alongside the new launch, the Unisex Archive Collection returns for a second season.
Image Credit: Craghopper
Trend Themes
1. Sanctuary-themed Fashion - Opportunity to incorporate vibrant colors, layering and textural elements to illustrate new beginnings and hopefulness within fashion collections.
2. Multi-functional Footwear - Opportunity to innovate footwear designs with highly functional features such as waterproofing, durable sole materials, and fashionable silhouettes.
3. Camping Lifestyle - Opportunity to create camping and outdoor gear that is both functional and stylish to cater to the rising demand for outdoor activities.
Industry Implications
1. Fashion Industry - Sanctuary-themed fashion collections can be introduced to fashion boutiques, department stores and online retailers as an opportunity for unique designs that embody hopefulness and the new beginnings.
2. Footwear Industry - Water-resistant and durable footwear with vibram soles will find acceptance among hikers, casual walkers, and outdoor enthusiasts looking for affordable yet multi-functional options.
3. Outdoor Gear Industry - Opportunity to create camping and outdoor gear such as tents and sleeping bags that are both functional and stylish to cater to the rising demand for outdoor activities.
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