Coyuchi launched a new collection of sheets just in time for Fall. The new Organix Relaxed Linen Sheets are temperature regulating and made with 100% linen.
These highly breathable sheets are naturally insulated and can dress the bed season to season. The linen is woven with long pieces of yarn, which creates a soft, weighty, and durable material. The sheets have a weighty 185 gsm and come in various colors - Alpine White, Fog, Natural Chambray, Laurel, Slate, Redwood, and Harbor Blue.
The sheets have a rather relaxed look and use a low-impact dye that is sustainable and ideal for sensitive skin. These year-round sheets are available for Queen, King, and California King size beds and can be purchased online via Coyuchi.
Image Credit: Coyuchi
Why This Trend Is Growing
- Temperature-regulating Bedding
- Developing temperature-regulating beddings using natural fabrics, such as linen, can disrupt the bedding industry with innovative solutions that enhance user comfort.
- Sustainable Home Textiles
- The production of home textiles that utilize low-impact dying methods generates a environmentally-friendly option for consumers while creating innovation opportunities in the textile industry
- Year-round Bedding
- Creating bedding that can be used year-round using breathable fabrics like linen create opportunities for more sustainable options, and can disrupt the seasonal marketing of bedding in the home industry.
Industries Being Reshaped
- Home Textiles
- The home textiles industry can benefit from innovating materials and techniques to create bedding that respond to changing seasons and have a comfortable fabric.
- Sustainable Manufacturing
- The use of low-impact dyes in production processes can be helpful in creating a sustainable textile manufacturing business model that creates new sales opportunities.
- E-commerce
- Platforms for online purchases of natural organic bedding like Coyuchi provide consumers access to alternatives for their bedding solutions which has the potential of disrupting established bedding marketing models.
