The Coveteur P'Trique feature is a hilarious piece that shows off a reflexive sense of humor not often seen in the fashion world.
The Coveteur, a very successful blog known for profiling the closets of famous people, has been drawing in big views since its debut. This time, however, they decided to profile P'Trique, a made-up persona first featured in 'Sh*t Fashion Girls Say,' a satirical YouTube video that went viral among fashionistas. Posing as a female style intern with a lot of attitude, P'Trique is a hysterically over-the-top character who conforms to a slew of stereotypes about the fashion crowd.
Sure to get many laughs from readers, this feature is an ingenious and innovative move by The Coveteur.
What's Driving This Trend
- Parody-personas
- Creating satirical, over-the-top personas as brand ambassadors could be a new way of engaging with consumers and garnering large-scale attention.
- Fashion Humor
- Injecting humor, jokes, and satire in the fashion industry content can be a unique approach to capturing millennials' attention in the age of short attention spans.
- Fictitious Profiles
- Developing made-up personas and brands in the fashion industry can be a disruptive way of conveying social, environmental, and political messages without alienating viewers.
Who This Affects Most
- Fashion & Apparel
- Brands can experiment with satirical brand ambassadors in ad campaigns and social media profiles to showcase the lighter side of apparel and accessories.
- Media & Entertainment
- Satirical content creators can partner with fashion influencers to create hilarious, tongue-in-cheek content that resonates with young audiences on social media platforms.
- Marketing & Advertising
- Marketing gurus can leverage parody personas to create viral campaigns that generate buzz and increase brand awareness and loyalty.
