This covert laptop carrier bag launched by Betabrand is so thin, it can be worn unnoticed under your jacket, offering unprecedented security for you and your precious computer.
Despite its ultra slim compact size and its zippered compartment for a laptop or notebook, the Under-The-Jack Pack also has a smaller zippered section for a charger and smartphone.
Because it fits neatly under a jacket or hoodie, the makers of this covert laptop carrier say it's not just for those worried about computer theft. It's great for situations where a large bag or backpack isn’t necessary or is not helpful, such as enjoying happy hour in crowded bars, commuting on crowded trains, or biking to and from work.
Available in two sizes to fit 13" or 15" laptops (total capacity 3.7 and 4.5 liters, respectively) the bag retails for between $60-70 on the Betabrand website.
Why This Trend Is Growing
- Covert-carry Accessories
- Disruptive innovation opportunity: Create other covert-carry accessories that provide added protection for valuables.
- Compact Laptop Bags
- Disruptive innovation opportunity: Create other compact laptop bags that protect laptops and are easy to carry in crowded situations.
- Undercover Wearable Tech
- Disruptive innovation opportunity: Develop wearable technology that can be hidden under clothing for added security.
Industries Being Reshaped
- Travel Accessories
- Disruptive innovation opportunity: Develop travel accessories that offer added protection and enhanced security features for travelers.
- Consumer Electronics
- Disruptive innovation opportunity: Develop new and innovative products, such as hidden or disguised charging stations, that offer enhanced protection for consumer electronics.
- Fashion and Apparel
- Disruptive innovation opportunity: Create new lines of clothing that incorporate hidden pockets and compartments for added security and convenience.
