Sensational Sweater Runways

The Coven A/W 2012 Collection is Inspired by Ethnic Textiles

The Coven A/W 2012 collection features an eclectic mix of ethnic-inspired designs. The womenswear show features rich textures and bold prints. Designer Liliane Reheby takes inspiration from eccentric Guatemalan textile prints and tribal masks with versatile knits and luxurious ensemble sets. This stupendous knitwear collection makes its debut at Fashion Rio, proving a hit amongst elegance-obsessed observers.

From intricate and eccentric patterning, to the designer's use of rich complementary tones, this earthy collection proves luxurious and comfortable with wearable pieces that are versatile while making a statement. These pieces can easily go from day to evening offering a new option for dressed-up occasions. Featuring a mix of lightweight sweaters and distinctive statement tees, the Coven A/W 2012 show proves culturally chic.

Ethnic-inspired Designs
There is an opportunity for textile and fashion industries to create collections that incorporate diverse ethnic influences, creating a unique and trendsetting product line with global appeal.
Luxurious Knits
Innovative material technology can be used in the textile industry to create knitted fabrics that are more luxurious, soft, and comfortable, while offering a broader range of creative possibilities for fashion designers.
Day-to-evening Wear
There is a demand for versatile fashion that can be worn on multiple occasions, leading to an opportunity for the fashion industry to create more pieces with this functionality, offering consumers more value for their money.

Industries Being Reshaped

Textile
The textile industry can leverage innovative textile technologies to offer luxurious knits and create collections inspired by diverse ethnic influences in fashion.
Fashion
The fashion industry could produce more versatile day-to-evening wear for women, giving customers more value for their money and increasing their clothing options.
Retail
Retailers can harness the trend of ethnic-inspired designs and luxurious knits to create unique collections that appeal to global fashion trends and increase demand for more versatile day-to-evening wear from their customers.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 42%
Freshness 8%