A law in Indonesia called, 'Couples Caring for the Environment,' mandates that newly married couples plant and care for trees. The idea behind the initiative is to reforest Indonesia in the aftermath of agricultural clearing.
Indonesia's West Java province enacted the Couples Caring for the Environment law to help in the reclamation efforts. One report says couples must plant five trees at their wedding, another says ten at the wedding and fifty more if the couple divorces.
What Makes This Trend Stand Out
- Green Weddings
- The concept of environmentally-friendly weddings, where couples focus on sustainability by planting trees, recycling and reducing waste, could be a disruptive innovation opportunity for the wedding industry.
- Green Regulations
- The implementation of laws and regulations focused on environmental conservation and sustainability could be a disruptive innovation opportunity for governments and environmental organizations.
- Green Consumerism
- The trend of eco-consciousness and eco-friendly activities among consumers, including weddings and other life events, could be a disruptive innovation opportunity for companies in the eco-tourism and event planning industries.
Sectors Adopting This
- Wedding Industry
- The wedding industry can incorporate more eco-friendly elements into their services and adapt to 'green wedding' trends to create innovative and sustainable wedding packages for couples.
- Government and Non-profits
- Government bodies and NGOs can play a role in promoting eco-friendly practices, enforcing green regulations, and implementing policies to deal with environmental degradation.
- Eco-tourism and Event Planning
- Eco-tourism and event planning companies can cater to the demand for environmentally-friendly events by providing sustainable services, such as transport, food, and lodging, and promoting conservation activities like planting trees.
