Hourglass Fashion

Return of the Corset

Whether they be the celebrated curve exaggerations or the dreaded body squeezers, corsets have always been iconic and synonymous with the female form.

They exaggerate the hour-glass figure associated with the ideal female form,: a large bust with tiny waist and curvaceous hips.

21-year-old costume design student, Carly Van Groeningen, partakes in private corset-making classes. Why? Because she loves the challenge and the precision involved in corsetry.

Implications - The gorgeous model in this shoot is Aris Cologon, a 20-year-old model and client of Melinda Hanley, who rocks a variety of different outfits in this collection with aplomb.

Do not be surprised if you see her pop up in major international ad campaigns in the near future, she's a model with potential for superstardom.

Corset Fashion
As the corset returns to fashion, there are opportunities for disruptive innovation in corset-making techniques, fabrics and comfort features.
Hourglass Figure Exaggeration
With a return to the exaggerated hourglass figure in fashion, there are opportunities for disruptive innovation in body contouring, shapewear and lingerie.
Private Fashion Education
The rise in private corset-making classes highlights opportunities for disruptive innovation in personalized fashion education, online learning, and workshops.

Industries Being Reshaped

Fashion Retail
As the corset returns to fashion, fashion retailers can capitalize on the trend by offering corset-inspired fashion and accessories.
Lingerie and Shapewear
With a return to the exaggerated hourglass figure in fashion, lingerie and shapewear companies can innovate in materials, comfort features and design.
Online Education
The rise in private corset-making classes highlights opportunities for online educations platforms to offer personalized, on-demand fashion and design courses.
SCORE
4.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 69%
Freshness 8%