Corq is a Canadian yoga mat brand that came to fruition when a Calgary couple sought out a more effective design solution to suit their hot yoga needs. Looking to create a mat that blended comfort and support with a durable non-slip design, Corq launched the 'Everyday Mat.'
Each 5lb mat is 4mm thick, and features a premium fine grain cork top layer that's sustainably harvested in Portugal, and a natural rubber underlayer that provides long-lasting and even support. For each order, Corq also donates a portion of its proceeds to the Jarí Para REDD+ Avoided Unplanned Deforestation project.
Corq's Everyday Mat is available from the brand's web store, where it retails for $98.00 CAD.
Image Credit: Corq
What's Driving This Trend
- Eco-friendly Yoga Mats
- The trend of using sustainable and biodegradable materials for yoga mats is disrupting the traditional market of synthetic materials.
- Donation-based Business Models
- The trend of donating a portion of proceeds to environmental causes is creating opportunities for businesses to stand out and attract socially conscious consumers.
- Cork-based Products
- The trend of using cork as a material for products such as yoga mats offers sustainable and unique solutions for consumers desiring environmentally friendly products.
Who This Affects Most
- Yoga Industry
- The use of sustainably sourced and environmentally friendly materials for yoga products provides an opportunity for companies to differentiate themselves in a competitive market.
- Eco-friendly Product Industry
- The trend of consumers desiring eco-friendly alternatives to traditional products is creating opportunities for businesses to innovate and offer sustainable solutions.
- Charitable Giving/philanthropy Industry
- The trend of businesses integrating social and environmental responsibility into their business models is driving change towards a more socially conscious consumer market.
