While style has always been important to New Era, the brand is now steering its focus towards function, as demonstrated by the new Corduroy Yankees 59FIFTY Caps.
New Era is no stranger to designing some of the most impressive hats featuring iconic pop cultural icons and original graphics. Lately, the release of the Gore-Tex series and the WM-01 has shown that the brand is looking at the technical aspects even more. The latest release following this new-found philosophy to more practical designs is the Corduroy Yankees 59FIFTY Caps. As the name suggests, all the hats are made with corduroy, which is a durable, woven material ideal for helping people stay warm. New Era's new line is all about helping people stay heated while maintaining a summer, urban look.