Abrasion-Resisting Camo Sneakers

Vans Updates Its Classic Footwear Models in the Cordura Pack

Vans gives its iconic footwear models a fresh construction and design update -- the Old Skool and the Sk8-Hi silhouettes make up the latest Cordura pack. The range highlights durability through the construction delivered by the Cordura material resisting abrasion.

Both of the sneaker silhouettes are adorned in a light desert camo design pattern in a white asparagus color. The additional Sk8-Hi model is finished in vibrant colorways including Amberglow camo and Azalea Pink. The two options in the light desert camo print return its attention to white rubber foxing with the brighter options sitting on a black foundation. Additional details of the pack highlight suede paneling at the eye stay and heel rounded out with reinforced toe caps.

Cordura Footwear
Opportunities for other footwear brands to explore using Cordura material in their designs for enhanced durability.
Desert Camo Sneakers
Potential for other sneaker brands to incorporate light desert camo print in their designs as a trendy option for consumers.
Sneaker Silhouettes
Opportunities for shoe designers to update classic sneaker silhouettes with fresh construction and design elements to appeal to modern consumers.

Who This Affects Most

Footwear Industry
Footwear brands can utilize the durable Cordura material and trendy camo print in their designs to attract a wider range of consumers.
Fashion Industry
Fashion companies can take inspiration from Vans' updated classic designs to create their own fresh takes on timeless styles to appeal to modern consumers.
Sports Industry
Athletic shoe brands can incorporate the reinforced toe caps and suede paneling from Vans' design to create more durable and comfortable shoes for athletes.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 5%
Freshness 9%