Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,198 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,198 cutting edge ideas.

Sustainable Durable Timepieces

G-SHOCK Unveils Three Iconic Watches with Cordura® Eco Fabric

— January 30, 2024 — Fashion
The latest utility black series from G-SHOCK introduces three new models: DW5600BCE-1, GA2100BCE-1A, and GA700BCE-1A. These watches incorporate Cordura® Eco Fabric, a sustainable material known for its durability, reflecting G-SHOCK's commitment to eco-friendly innovation.

The DW5600BCE-1 model honors the classic G-SHOCK square case design, while the GA2100BCE-1A offers a minimalist approach with advanced functionality. The GA700BCE-1A, with its 5-year battery life and robust features, is designed for adventure enthusiasts. Each model is equipped with G-SHOCK's signature shock resistance, water resistance up to 200 meters, world time, stopwatch, countdown timer, and alarms, ensuring reliability and performance in various conditions.

The incorporation of sustainable materials in these designs signifies G-SHOCK's effort to blend functionality with environmental responsibility, making the utility black series a standout choice for watch enthusiasts seeking both style and sustainability.
Trend Themes
1. Sustainable Timepieces - The use of Cordura® Eco Fabric in G-SHOCK watches reflects the trend towards sustainability in the timepiece industry.
2. Minimalist Design - The GA2100BCE-1A model's minimalist approach showcases a trend towards simplicity and advanced functionality in watch design.
3. Adventure-ready Watches - The GA700BCE-1A model's robust features and 5-year battery life tap into the trend of durable and high-performance watches for adventure enthusiasts.
Industry Implications
1. Fashion Accessories - The incorporation of sustainable materials in G-SHOCK watches presents an opportunity for the fashion accessories industry to cater to eco-conscious consumers.
2. Outdoor Gear - The GA700BCE-1A model's rugged design and features position it as a disruptive innovation in the outdoor gear industry.
3. Sustainability - The use of Cordura® Eco Fabric in G-SHOCK watches showcases an opportunity for the sustainability industry to collaborate with watch manufacturers.
9.4
Score
Popularity
Activity
Freshness