Spray-On Dresses

Coperni SS23 Closed with a Bella Hadid Dress Created Live on the Runway

One of the most memorable moments of Paris Fashion Week was created during the Coperni SS23 show with model Bella Hadid and a spray-on dress, which came to life at the end of the show. The model stepped onto the runway with just a pair of flesh-toned underwear and heels so that the spray-on dress could be created with a liquid fibre called Fabrican. This unconventional material evaporates when it hits a surface and its texture can be manipulated into different shapes.

The Coperni Spring/Summer 2023 show was described by Coperni’s designers, Sébastien Meyer and Arnaud Vaillant as a "celebration of women’s silhouettes from centuries past." This artful dress design that was live-created on the runway represents new possibilities and potentials in the world of fashion.

Spray-on Fashion
The use of liquid fibers and spray-on materials in fashion design presents disruptive innovation opportunities for garment production and sustainable fashion.
Live-designing
The trend of live-designing on the runway can potentially change the way clothes are produced and delivered, creating new possibilities for customization and on-demand manufacturing.
Evaporating Materials
The use of evaporating materials in fashion design can lead to new innovations in quick and eco-friendly garment production, and could potentially revolutionize the textile industry.

Who This Affects Most

Fashion
The fashion industry can utilize spray-on materials, live-designing techniques, and evaporating materials to create new products and processes that can disrupt the traditional fashion production models.
Textile
The use of new materials and techniques in fashion design can lead to innovations in the textile industry, creating new opportunities for sustainable and eco-friendly garment production.
Manufacturing
The trend of live-designing on the runway and the use of spray-on materials can change the way clothes are manufactured, and could allow for more customization and on-demand productions, potentially disrupting traditional manufacturing models.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 98%
Freshness 14%