Magically Aging Photography

The Copco Lake Pictures are Taken Once Every Five Years

The Copco Lake pictures feature a group of five buddies who sit in the same positions, with the same expressions, clutching the same props every five years. These photos have been taken every five years since 1982.

One of the guys had a cottage on the California lake, and they regularly got together there. The first picture was just an innocent photo-op, but soon it grew into something much more. John Wardlaw, Mark Rumer, Dallas Burney, John Molony and John Dickson decided five years after the original picture to recreate it, birthing a tradition. You can watch as these 19-year-old boys age into men, grow beards and go from comfortably shirtless to voluntarily clothed.

This long-term photo project has spanned 30 years -- a testament to the strength of their friendship and their unchanging personalities

Long-term Photo Projects
Opportunity to create long-term photo projects that capture the passage of time and the evolution of relationships.
Tradition-based Photography
Opportunity to create tradition-based photography that tells a unique and compelling story over time.
Visual Narratives of Friendship
Opportunity to use photography to tell visual narratives of friendship and human connection.

Where This Applies

Photography
Disruptive innovation opportunity for photographers to explore new ways of capturing meaningful moments and stories over long periods of time.
Art and Creative Services
Opportunity for artists and creative professionals to create visual narratives that evoke emotion and capture the essence of human connections.
Social Media and Content Creation
Opportunity for social media influencers and content creators to engage their audience with unique and compelling long-term visual projects.
SCORE
6.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 92%
Freshness 8%

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