Jordan Brand introduces another tonal iteration of the Air Jordan1 Low Golf sneaker model in a mint blue hue that takes on the name Copa colorway for the season. The refreshing new look is packed with bright hues across the entire silhouette as it starts off with white as the base foundation of the shoe from a leather construction.
It is then marked with black leather overlaying on top to add some tonal contrast, following through to the Swoosh branding at the lateral side of the shoe. Additional black can be seen at the lining, the Wings logo by the heel, the laces, and the tongue section. The Copa hue makes its way to the heel, outsole, and Jumpman golf logo.
Image Credit: Nike
Why This Trend Is Growing
- Tonal Sneaker Designs
- There is an opportunity for leading shoe brands to continue exploring color blocking techniques that utilize tonal color schemes to create visually appealing and unique sneaker designs.
- Customized Golf Footwear
- A disruptive innovation opportunity exists in the golf industry for footwear customization options that allow for personalization of style and performance.
- Sneaker Golf Shoes
- A trend in creating sneaker designs for athletic purposes such as golf provides an opportunity for brands to target a wider audience and create innovative functional footwear.
Industries Being Reshaped
- Footwear Industry
- Leading shoe brands can continue to innovate and experiment with new sneaker designs and customization options to meet the demands of diverse consumers.
- Golf Industry
- A disruptive innovation opportunity exists in the golf industry for customized footwear that combines style and performance to meet the unique needs of golfers.
- Sports and Athletic Footwear Industry
- The trend towards creating functional, athletic footwear with unique designs is a disruptive innovation opportunity for leading brands seeking to attract and retain larger audiences.
