Of course Miss Sixty is just my fav online store. But if an online store doesn't have a lot of extras, they aren't going to keep their target market interested very long. The MySpacers need more than just a static web page.
Fortunately, Italian design house Miss Sixty doesn't disappoint. Their website is full of cool music and very unusual videos that can be shared, hopefully going viral.
Implications - Products that offer more interaction allow consumers to build a closer connection with a brand. Companies trying to draw in more customers could focus on this idea of building a relationship when coming out with new items.