Full-Body Umbrellas

This Cool Brolly Ensures That Even Sideways Rain Doesn't Stand a Chance

I would love to know where one can buy this Cool Brolly, which Kiks Balayon saw in Tokyo, Japan. A close look at this snapshot will reveal that it's a compound creation of five transparent parasols, connected together to become an all-encompassing rain-proof shelter. You could conceivably make one yourself.

The arrangement comprises four shower shields that are pointed perpendicularly to the person inside; only one is positioned straight up. The triangular gaps that occur between the octagonal edges have been filled in with water-resistant material and given vents to prevent condensation within. No matter how bad of a storm you're exposed to outside, this Cool Brolly guarantees that your upper three quarters will remain dry.

Full-body Umbrellas
New designs for full-body umbrellas are emerging in Japan and provide innovative ways to stay dry in inclement weather.
Transparent Rain Shields
Innovation in transparent rain shields is transforming the umbrella market in Asia, particularly in Japan.
Compound Products
The creation and combination of multiple products to form a single, compound product is an emerging trend in the consumer goods market.

Who This Affects Most

Consumer Goods
The consumer goods industry is poised for disruption with the emergence of new and innovative products that serve unmet consumer needs, such as full-body umbrellas.
Outdoor Apparel
The outdoor apparel industry can capitalize on the trend of full-body umbrellas by integrating them into their product lines and marketing them as a must-have accessory for outdoor enthusiasts.
Travel
In the travel industry, full-body umbrellas can provide value to tourists and travelers by ensuring that they stay dry and comfortable during their travels.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 86%
Freshness 8%