Coaching-Paired Cookware Kits

Simply having a cookware kit in the home doesn't guarantee that someone knows how to get the most out of each product in the kitchen but a new start-up called Equal Parts is changing the way Millennials cook. Equal Parts sells not just cookware kits like Your Stovetop Set and the 10-piece Your Prep Set but also pairs them with guidance to help people get familiar with the products and sharpen their skills in the kitchen.

Purchasing a cookware kit from the kitchen brand provides customers access to eight weeks with a chef coach who can be reached via text message. The on-demand cooking coach is useful for sharing tips, techniques and even ideas of what to prepare with the items that are currently in the fridge.