Tiny mobile phones were always hot, but the latest round of phones are taking the word 'small' to a whole new level. At 66 grams and just 7 mm thin, the Samsung SPH-V9900 (aka the Samsung x820) is about the size of a cookie.
Implications - Today's consumer demands gadgets and personal devices that are smaller, more effective and more convenient than their competitors. This is because many modern customers often have to juggle a multitude of devices in their daily lives (separate work and personal smartphones, laptops etc.) and this can be a tedious and exhausting prospect if each is bulky and obtrusive. By making products like this which are discrete and sleek, companies can appeal to this growing demographic.