Converse Stars Japan celebrates the iconic anime series Dragon Ball Z with a new collection of goods that feature graphics nodding to the series. The range features a selection of towels and apparel, boasting silhouettes that are non-gender conforming.
The range works together with the manga to reference the original episodes, graffiti themes, and title sequences, capturing the early days of the anime. One of the standout pieces from the capsule if the backprint hoodie that directly nods to the first scene of the inaugural episode. It showcases Bulma, who is also recognized as Bloomers and her first-ever meeting with Goku. Another notable design is the graphic hoodie that showcases a visual of young Goku's first bike riding experience. The range is rounded out with a series of tees that are adorned in co-branded accents.
Why This Trend Is Growing
- Anime-inspired Casualwear
- Opportunity for brands to tap into the popularity of anime and create casualwear collections that pay homage to iconic series.
- Non-gender Conforming Apparel
- The demand for inclusive fashion presents opportunities to develop clothing lines that are not restricted to traditional gender norms.
- Graffiti-themed Graphics
- Incorporating graffiti motifs into clothing designs offers a way to attract consumers who are drawn to urban street style and self-expression.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on the nostalgia and fandom of anime by releasing special collections that cater to anime enthusiasts.
- Retail
- Retailers can create dedicated sections in their stores or online platforms for anime-inspired casualwear to meet the growing demand.
- Entertainment
- Collaborations between anime series and apparel brands provide opportunities for cross-promotion and brand extension.
