The newly launched Converse 'Get Dirty' series encourages the attendees to get their sneakers dirty. The tour features some very big names in music, such as The Raveonettes, Cribs and Gallows.
The three-month Get Dirty tour, which has already started in Paris, will continue making stops in London, Barcelona, Madrid, Berlin, Hamburg, Cologne, Vienna, Amsterdam, Antwerp and Milan.
This corporate identity-enforcing music series has hyped up some strong statements such as "Shoes Keep It Clean, Sneakers Get Dirty." The company encourages their customers to have fun and embrace an adventurous lifestyle with Converse sneakers.
All converse customers and youth that enjoys the fun that is brought out from causing ruckus and getting dirty are invited to join the fun at the Get Dirt tour.