The newly launched Converse 'Get Dirty' series encourages the attendees to get their sneakers dirty. The tour features some very big names in music, such as The Raveonettes, Cribs and Gallows.
The three-month Get Dirty tour, which has already started in Paris, will continue making stops in London, Barcelona, Madrid, Berlin, Hamburg, Cologne, Vienna, Amsterdam, Antwerp and Milan.
This corporate identity-enforcing music series has hyped up some strong statements such as "Shoes Keep It Clean, Sneakers Get Dirty." The company encourages their customers to have fun and embrace an adventurous lifestyle with Converse sneakers.
All converse customers and youth that enjoys the fun that is brought out from causing ruckus and getting dirty are invited to join the fun at the Get Dirt tour.
Key Themes Behind This Trend
- Sneaker Experiential Marketing
- Opportunity for brands to create immersive events that promote their products through unique experiences, like the Converse 'Get Dirty' series.
- Youth Brand Engagement
- Brands can engage with young audiences by partnering with popular musicians and offering them an authentic and exciting experience, as seen in the Converse 'Get Dirty' music series.
- Adventure Lifestyle Promotion
- Opportunity to promote an adventurous lifestyle and encourage consumers to embrace fun and excitement through brand activations like the Converse 'Get Dirty' tour.
Where This Applies
- Music
- Music industry can benefit from partnerships with brands like Converse to create unique and memorable experiences for fans.
- Fashion
- Fashion brands can leverage experiential marketing strategies, such as the Converse 'Get Dirty' series, to connect with their target audience and promote their products.
- Event Management
- Event management companies have an opportunity to collaborate with brands and create experiential events like the Converse 'Get Dirty' tour that engage audiences and promote brand loyalty.
