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The Converse and Marimekko Collaboration has Sweet Results

 - Feb 8, 2011   Updated: Jun 16 2011
References: converseblog & highsnobiety
The recent collaboration between Converse and Marimekko resulted in an awesome line of wildly patterned footwear. The unique print designs were the contribution of Marimekko, while Converse offered up their iconic line of shoes.

Included in the Converse and Marimekko collaboration collection are the classic Chuck Taylor All Star Low and Hi models. Available in several different colorways, these shoes will give your feet a distinct look.

Implications - Current fashion trends are encouraging consumers to stand apart from the crowd and express themselves as individuals. For this reason, consumers seek products that are rare and unique in their designs. Companies can cater to their target markets by manufacturing products that are customizable to a consumer's liking.