Reina Rebelde, an award-winning Latina makeup company that offers an assortment of high-quality makeup products inspired by Mexican heritage, is offering a rejuvenated version of its prized contour kit. The 'On Your Face Contour + Color Trio in Coqueta' kit is inspired by its predecessor in that it is a multipurpose face palette, although it now comes with a heady added dose of glow and saturation.
This contour kit comes with a matte bronzer, a champagne highlighter and a pearlized brush. Together, these products help you exercise a greater degree of control over your contour makeup so that you can put forward unique eye looks.
Reina Rebelde recommends that users utilize the contour kit by defining their contours with the bronzer, highlighting key areas such as the cheekbones, nose bridge and chin with the pearl highlighter and then apply the rose blush to their cheeks.
Image Credit: Reina Rebelde
What Makes This Trend Stand Out
- Multicultural Makeup Products
- There is a growing demand for makeup products that reflect the diversity of consumers, presenting disruptive innovation opportunities for brands that embrace inclusivity.
- Multipurpose Makeup Palette
- As consumers are looking for versatile makeup products that serve multiple functions, brands can create value by providing multipurpose palettes that allow them to achieve a full makeup look with just one product.
- Highlighter and Bronzer Combos
- The trend towards combinations of highlighter and bronzer products is growing, presenting opportunities for brands to offer innovative options to customers who want to streamline their makeup routines.
Sectors Adopting This
- Cosmetics Industry
- The cosmetics industry can leverage the trend of multicultural makeup to provide more diverse options for customers and attract new consumers who currently feel excluded.
- Fashion Industry
- Making inclusive makeup products is inevitably connected with fashion, so brands in this industry can partner with makeup brands to meet the demand for multicultural makeup.
- Beauty Influencer Industry
- As influencers increasingly shape the beauty industry, they have the opportunity to encourage brands to create more inclusive and versatile makeup products, driving awareness and demand for these trends.
