Automotive Ice Racing

Bentley Customized Its Continental GT for the GP Ice Race in Austria

Bentley is entering its Continental GT into the GP Ice Race, which takes place in Austria and runs from February 1-2nd. In order to get the Continental GT ready for the race, the automotive company is making some changes to the vehicle. Participating in the race will allow the brand to showcase its cars capabilities, even in harsh environments.

The reworked Continental GT features a W12 engine, that is able to produce 626 horsepower, as well as 664 pound-feet of torque. Bentley also included a roll cage in the car to protect the driver, as well as a fire prevention system. The car was also retrofitted with racing seats and a harness. Additionally, a customized exhaust system, created by Akrapovic, was added to the car.

Image Credit: Bentley

Automotive Ice Racing
Automotive companies can explore customizing their cars for extreme environments and showcase their capabilities.
W12 Engine
Automotive companies can innovate by improving the power and performance of their engines.
Customized Exhaust Systems
Automotive companies can collaborate with manufacturers like Akrapovic to create unique exhaust systems.

Where This Applies

Automotive Industry
Automotive companies can invest in R&D to create cars that are adaptable to extreme climates.
Motorsports Industry
Motorsports companies can look into organizing more races that take place in unique settings like ice and snow.
Engineering Industry
Engineering companies can collaborate with automotive manufacturers to design and develop car components that are durable and safe for racing.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 12%
Freshness 9%

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