Model Kouka Webb stars in 'Do Whatever You Want', a grunge fashion editorial that is lensed for The Ones 2 Watch. The Ones 2 Watch is an online style publication that celebrates youth culture. This youthfully styled editorial is captured by photographer Yuji Watanabe and features fresh versions of nostalgic and 90s-inspired fashions.
Styling for 'Do Whatever You Want' is courtesy of Yuta Kotani who dresses Kouka in pieces like laser-cut jackets, oversized tees and plaid-printed tops that are a modern translation of iconic grunge fashion staples.
This exclusive for The Ones 2 Watch highlights nostalgic rocker styles from labels like Smoothday, MSGM and Issey Miyake among other names. Hair styling for this series is courtesy of Tomoko Sato while makeup is the work of resident beauty artist Nao Yoshida.
What Makes This Trend Stand Out
- Youth Culture Fashion
- Disruptive innovation opportunities lie in creating modern interpretations of nostalgic and 90s-inspired fashion for the youth market.
- Grunge Revival
- Opportunities exist to revitalize and reinvent grunge fashion staples with laser-cut jackets, oversized tees, and plaid-printed tops.
- Online Style Publications
- Innovative opportunities can be found in developing online style publications that celebrate and showcase emerging fashion trends and youth culture.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the grunge revival trend by offering modern interpretations of nostalgic and 90s-inspired fashion staples.
- Photography
- The photography industry can tap into the grunge revival trend by capturing and showcasing contemporary grunge fashion in visually compelling ways.
- Beauty
- The beauty industry can leverage the youth culture fashion trend by creating makeup and hair styling that complements modern interpretations of nostalgic and 90s-inspired fashion.
