The Consmr platform hopes to rival some of the big players in the online review industry (see Yelp) but specifically for grocery store produce. The review website ranks produce by bringing together data on blogs, social media and some editorial outlets. The website, which does not yet have an app, anticipates that users will use the review site to make educated decisions primarily in-store.
The Consmr platform takes a very successful online industry and is hoping to have a competitive advantage over the leaders in the field by being very niche. The Consmr platform is poised to see success if they can get enough people to adopt the site as a resource in the early stages. This could change how you purchase your groceries.
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