Conni's woven's Active Underwear is washable and absorbent designed for any bladder leakage without disrupting the routines of one's daily lifestyle. It is developed to combat light bladder loss, also known as LBL, light menstruation, excessive perspiration, and postnatal support.
The active element that goes into the design ensures that it is slim and comfortable when worn. The cotton elastane cut comes with a generous fit and a built-in pad for absorption. Conni's Active Underwear can be worn while playing sports, yoga, or any active purposes, living up to its namesake. They look and feel like any other underwear and can hold up to 4 fluid ounces over 4hours time.
Image Credit: My Liberty Life
Why This Trend Is Growing
- Absorbent Underwear for Bladder Leakage
- Opportunities exist for companies to develop innovative, washable and reusable absorbent underwear that can be worn comfortably during various activities.
- Multi-functional Underwear
- Disruptive innovation opportunities exist for companies to develop underwear that can serve multiple purposes, such as combatting bladder leakage, light menstruation, and excessive perspiration.
- Environmentally-friendly Underwear
- Opportunities exist for companies to create environmentally-friendly underwear options that do not add to the waste generated by traditional disposable products.
Industries Being Reshaped
- Health and Wellness
- Health and wellness industries may benefit from developing products that are designed to aid in the management of bladder leakage and light menstruation.
- Athletic Apparel Industry
- Companies in the athletic apparel industry can explore the opportunities created by developing underwear that provides the same comfort, versatility and functionality as Conni's Active Underwear during physical activity.
- Sustainable Fashion Industry
- Sustainable fashion companies may explore creating environmentally-friendly, reusable and washable underwear as a disruptive alternative to traditional disposable options.
