Portable Habit Conditioning Devices

The Pavlok 2 Will Shock You If You Eat Too Much Fast Food

The Pavlok 2 bracelet is a habit conditioning device that is available on Amazon for $199 USD.

The wearable might be a good solution for those who want to limit the intake of unhealthy fast food but have trouble doing so. Tied to a mobile application, the Pavlok 2 bracelet sends an electric shock with the power of 350 volts every time the user "exceeds the fast food consumption limit." In conjunction with the classic Pavlovian conditioning experiment, such a product might bear results as it prompts the user to associate bad habits with bad feelings like the unpleasant sensation of the shock.

The habit conditioning device can be customized to help stop compulsive behavior in other instances too. For example, one can tailor the bracelet to zap when too much video games are being played.

Portable Habit Conditioning Devices
The Pavlok 2 is an example of a portable habit conditioning device that can be used for various purposes.
Pavlovian-style Conditioning Wearables
The Pavlok 2 uses Pavlovian-style conditioning to encourage new habits and discourage bad ones.
Technology-driven Behaviour Modification
The use of technology devices such as the Pavlok 2 for behaviour modification can be a growing trend.

Sectors Adopting This

Wearable Technology
The wearable technology industry can benefit from the trend of portable habit conditioning devices such as the Pavlok 2.
Health and Wellness
The health and wellness industry can benefit from behaviour modification devices like the Pavlok 2.
Gaming and Entertainment
The gaming and entertainment industry can benefit from Pavlovian-style conditioning wearables to moderate video game usage and prevent gaming addiction.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 90%
Freshness 9%