Concrete Jungle by Trever Hoehne, a photographer based in Orange, California, brings a ton of femininity to the cold, hard city. In spite of the dark imagery, the floral prints, pink accents and overall pretty elements of the outfits stand out like a flower growing through a crack in a paved ground.
With creative direction by Sarah Kinsumba, Concrete Jungle by Trever Hoehne has a cinematic appeal to it that dramatizes the spring and summer looks. It stars model Margaux Brooke, who was styled by Sandy Phan. Phan pulled dreamy dresses and tailored jackets from such fashion brands as IRO, Zara and Jennifer Fisher. The looks were perfected with a dark lip by makeup artist Sherri Celis and undone waves by hairstylist Victor Mendoza.
What Makes This Trend Stand Out
- Feminine Urban Fashion
- Opportunity for fashion brands to incorporate pretty and feminine elements into traditionally hard urban fashion designs.
- Cinematic Fashion Photography
- Opportunity for photographers to add a cinematic appeal to fashion photography, dramatizing the looks.
- Dark Lipstick Trend
- Opportunity for makeup brands to capitalize on the trend of dark, bold lipstick shades.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to incorporate feminine elements into their urban collections.
- Beauty
- Opportunity for makeup brands to capitalize on the trend of dark, bold lipstick shades.
- Photography
- Opportunity for photographers to experiment with and incorporate cinematic elements into fashion photography.
