The BMW Motorrad Concept Path 22 is a motorbike that was created by the German automaker with the cooperation of the world-renowned custom builder Roland Sands, famous artist Ornamental Conifer and board maker extraordinaire Mason Dryer. This particular vehicle was initially constructed to advertise BMW's presence at the Wheels & Waves event in France.
This particular concept bike bears a name that is a direct reference to a beach located on the Atlantic coast of southern France. Famous among surfers, this beach happens to be very inaccessible to cars. This means that the only way to get there involves walking along a path that is marked by the number 22.
The BMW Motorrad Concept Path 22 is designed to be customizable, making it an honorable hat-tip to legendary BMW offerings of the past.
Why This Trend Is Growing
- Customizable Motorbikes
- The BMW Motorrad Concept Path 22 demonstrates the demand for customizable and personalized motorbikes.
- Co-creation Collaborations
- The collaboration between BMW, custom builders, artists, and board makers paves the way for more co-creation collaborations in the automotive industry.
- Event Marketing
- The use of concept bikes in events such as Wheels & Waves showcases the potential for event marketing in the automotive industry.
Industries Being Reshaped
- Automotive
- The trend towards customized vehicles offers opportunities for disrupting traditional automotive manufacturing processes.
- Outdoor Sports & Recreation
- Customizable motorbikes like the BMW Motorrad Concept Path 22 cater to the growing demand for personalized outdoor sports and recreation experiences.
- Art & Design
- Collaborations between automakers and artists, designers, and other creatives provide disruptive opportunities for the art and design industry.
